Engagement … the biggest ‘buzz’ word for social media. We are no longer marketing to our consumers but engaging with them. So what is engagement? Some think that the amount of ‘likes’ on a page or picture is a reflection of engagement. And this is what many digital marketing companies lead their clients to believe.… Continue reading Social Media Marketing Guide #1: Engagement is key …but are ‘likes’ the best type of engagement.
Tag: content marketing
Moms are 3x more social … get their attention!
We all know being a mom is hard work, and with the little time they do have they are turning to the trusty internet to get up to date information fast. Moms are also looking for tip and advise to help make their day more productive. And it’s not always about ‘kid stuff’ – moms… Continue reading Moms are 3x more social … get their attention!
Instagram 101: The 3 second grab
As we learned in the last post, Content Creation 2: The big picture broken down, Instagram is a secondary platform that compliments your primary (usually a website or blog but can be FB). Instagram has increased in popularity worldwide recently, but has been a major player in the Middle East. We love our pictures and… Continue reading Instagram 101: The 3 second grab
Encourage customer testimonials on social media platforms … then boost them!
“89% of consumers believe that customer testimonials are the most effective content.” – Susan Gunelius, Newstex We previously wrote a post about Visual Customer Testimonials and how content now is tending towards the visual – and your testimonials should also. With the above statistic, it is a fullstop need for all businesses to harnest the power of customer testimonials… Continue reading Encourage customer testimonials on social media platforms … then boost them!
Content Creation #2: The big picture broken down
So we all know we need content for our ever growing loyal brand followers … who most likely follow us on more than one channel. How do we give original content on all platforms? with out driving yourself nutters. Some seem to think that they need to have completely different campaigns running on each platform.… Continue reading Content Creation #2: The big picture broken down
Build brand loyalty with Social Media
What if every person who bought one of your products, was a captive audience for every other product you sell? what if that one time-buy turned that person into a lifelong customer. With retail shops many people, walk in, love the experience, buy products and leave … and you never get to know their… Continue reading Build brand loyalty with Social Media
Building Quality Content #1: Intro to High Quality Content
Over the next few months we will be sharing tips and tricks on how to build quality content. When we say quality, we do not mean quantity in any way. There is nothing more frustrating than a brand that shares every product photo and every angle of that product day after day in the name… Continue reading Building Quality Content #1: Intro to High Quality Content
Social media is a key purchase driver
According to Social Media Today only 14% of consumers trust adverts, where 78% of consumers trust social peer recommendations. These are big statistics! Social media can be a great platform to communicate to your existing clients, prompting them to share their love of the brand as much as you do. Keeping an up… Continue reading Social media is a key purchase driver
Content Creation #1 : Intro to Social Media for Marketing
Over the past few years we have seen a shift of marketing resource move from the traditional to online. Its a no-brainer for brands and business to be online via websites, social media and digital marketing. Many companies understand this is the best way to rank in search engines in the digital world, but what… Continue reading Content Creation #1 : Intro to Social Media for Marketing
Visual Content Marketing – New Kid On The Block? Not really.
Visual content marketing (VCM) came to the fore back in 2012 but has really held it’s place in the spotlight ever since. Now, when you look at digital or internet marketing, there is a huge focus on why visual content works and why you should be using it in your business. For good reason too.… Continue reading Visual Content Marketing – New Kid On The Block? Not really.