We all know being a mom is hard work, and with the little time they do have they are turning to the trusty internet to get up to date information fast. Moms are also looking for tip and advise to help make their day more productive. And it’s not always about ‘kid stuff’ – moms are the king of the household (sorry men) and they have the buying power for everything from the brand of pasta they eat, the vacations they take to cars the family drives.
If moms are you target audience (and in most cases they will be) then you need to start talking to them online. Or even better, get them talking about your brand for you. Because women love to be social!