The reality of 2015 is that for many businesses, social media will have to have a bigger slice of the marketing and advertising budget. Business cannot ignore the fact that many social media sites are gaining popularity with consumers, and its a way to reach out and speak to new and existing customers on a… Continue reading Social Media Marketing Guide #2: Your going to have to pay at some point, so where should you spend and where should you save?
Tag: content marketing strategy
Show me so I can understand
Maybe it’s social media, or the vast amount of content and the speed of the internet, or maybe it’s the evolution of the human mind … but the reality is that people want to be shown rather than discover something themselves. Taking time to read information on a subject, analyzing the facts and coming… Continue reading Show me so I can understand
84% of online shoppers use social media sites
When customers shop online, they want multiple options that all lead to convenience according to a report by comScore and UPS. “UPS Pulse of the Online Shopper: A Customer Experience Study”. With a statistic of 84% of online shoppers also using social media sites – its time to tie the two together.… Continue reading 84% of online shoppers use social media sites
Keep Calm and Post Often
It happens so often that for a business, social media can be the forgotten medium or the highlight of brand existence and interchange between the two extremes from week to week. Many times customers like a page or follow a feed because they like a brands campaign, get into the story, love every detail ….then… Continue reading Keep Calm and Post Often
Content Creation #4: How too / instructional / tutorial
So why do we have google? what is it’s purpose in driving the internet? what is the original use (and still the number one use) for the internet? People go to google and the internet for answers. Alway have and always will. The most successful types of content online are those geared to answer a question… Continue reading Content Creation #4: How too / instructional / tutorial
Negative online reviews & how to deal with them
Both negative and positive reviews online is something companies should pay big attention to. You gain great creditability when your company or product has a lot of good reviews, and it can drive traffic to your site organically due to SEO. When you do receive a negative review (and I say do because it is a… Continue reading Negative online reviews & how to deal with them
Building Quality Content #2: Real and Related
I believe everyone knows by now that social media is not the medium for product placement ads and constant sales. In our last post we discussed the importance of talking about what you love while staying relevant. This coincides with the need to be ‘real’ and ‘related’. This works for both a personal brand and… Continue reading Building Quality Content #2: Real and Related
Content marketing is ….
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. This is a very formal way of looking at what we do, but it is spot on! Social Media content is not only… Continue reading Content marketing is ….
Content Creation #3: Talking about what you love while staying relevant
So maybe you love elephants, or paisley prints …or maybe you love your coffee shop… and all you talk about is coffee, pictures are coffee, giveaways are coffee, coffee, coffee, coffee!? Well that can get boring for the few thousand normal people out there called your readers who may love coffee but could easily switch… Continue reading Content Creation #3: Talking about what you love while staying relevant
Content + conversations + relationships = ROI
For those that need to see marketing in the traditional sense of ROI, social media is very easy to analysis. Traditional marketing has been around so long that no one questions the ROI figures that miraculously are associated to a magazine or billboard advertisement. But how can they really measure if the reader or passerbyer… Continue reading Content + conversations + relationships = ROI