Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
This is a very formal way of looking at what we do, but it is spot on! Social Media content is not only there to look good – its there to attract new and existing customers while turning profits.
Once you start thinking about your social media as a vehicle for turning profits, its easy to allocate some marketing budget towards it.