According to Social Media Today only 14% of consumers trust adverts, where 78% of consumers trust social peer recommendations.
These are big statistics!
Social media can be a great platform to communicate to your existing clients, prompting them to share their love of the brand as much as you do. Keeping an up to date and high-quality online presence is only half the battle, you need to encourage your customers to share, rate, and boost your product … because they are passionate about it.
Giving followers incentive to share is a quick and easy way to increase your testimonials and shares. Ask your existing followers to rate the service on Facebook, have your handles and hashtags visible in-store so people can share their purchase with their friends onsite, repost customer shoutouts to give them creds, run contests and campaigns that encourage shares or feedback.
Remember, belonging is a key driver in most human decisions.