Category: Content Creation

So why do we have google? what is it’s purpose in driving the internet? what is the original use (and still the number one use) for the internet? People go to google and the internet for answers. Alway have and always will. The most successful types of content online are those geared to answer a question… Continue reading Content Creation #4: How too / instructional / tutorial

I believe everyone knows by now that social media is not the medium for product placement ads and constant sales. In our last post we discussed the importance of talking about what you love while staying relevant. This coincides with the need to be ‘real’ and ‘related’. This works for both a personal brand and… Continue reading Building Quality Content #2: Real and Related

So maybe you love elephants, or paisley prints …or maybe you love your coffee shop… and all you talk about is coffee, pictures are coffee, giveaways are coffee, coffee, coffee, coffee!? Well that can get boring for the few thousand normal people out there called your readers who may love coffee but could easily switch… Continue reading Content Creation #3: Talking about what you love while staying relevant

So we all know we need content for our ever growing loyal brand followers … who most likely follow us on more than one channel. How do we give original content on all platforms? with out driving yourself nutters. Some seem to think that they need to have completely different campaigns running on each platform.… Continue reading Content Creation #2: The big picture broken down

Over the next few months we will be sharing tips and tricks on how to build quality content. When we say quality, we do not mean quantity in any way. There is nothing more frustrating than a brand that shares every product photo and every angle of that product day after day in the name… Continue reading Building Quality Content #1: Intro to High Quality Content

Over the past few years we have seen a shift of marketing resource move from the traditional to online. Its a no-brainer for brands and business to be online via websites, social media and digital marketing. Many companies understand this is the best way to rank in search engines in the digital world, but what… Continue reading Content Creation #1 : Intro to Social Media for Marketing