Give, Give, Give and then ask!
Customers are getting an overload of savvy advertising and hyped up social media pages claiming to be the answers to their business prayers. People want proof though before they dive in and buy. Real proof. Not doctored testimonials or bank balance screen shots.
What’s a better way to show your worth than to give them a peek into your kitchen and a taste or bite of what you offer, or even give them the whole darn cake!
Why give it away for free you ask? 9 times out of 10 people will download your freebie and say, WOW THIS IS AMAZING and this is exactly what I need. Then they go back to their normal routine, wishing they had the time to implement your ideas. You now have them hooked on your sweet-like-sugar cake offering and feel confident you will deliver. WIN WIN!
OK, but thats only half of the why 🙂
The other, and probably more important part is that adding a freebie (or a whole library) helps you grow that always talked about email list every business strives for these days.
BADA BOOM! You have your warm leads ready to purchase your service when they feel ready. Could be now or in a year or two. But if you have them on a list you can stay top of mind and keep them motivated.
All sounds easy, so why isn’t everyone doing it? Quick answer. It takes time, and it takes confidence to put something out there that positions you as the authority in your niche.
Let me get you started with my strategy and designs for building beautiful Opt-ins and lists.
Need a list of services … ok, I can fill that need for you:
– Digital Marketing Strategy
– Digital Marketing Branding
– Onboarding Brand Asset Assessment
– Social Media Calendar from design, delivery, posting to maintaining.
– Community Building
– Story Development
– Opt-in Offers
– List Building Strategy
… and everything in-between.