It happens so often that for a business, social media can be the forgotten medium or the highlight of brand existence and interchange between the two extremes from week to week. Many times customers like a page or follow a feed because they like a brands campaign, get into the story, love every detail ….then the hype is over once that campaign is finished – the brand stops communicating and the customer forgets about them.
One thing we strive for with our customers is consistent content that is themed and branded to keep the feed engaging, informational and topical. This way when there are lulls in the marketing campaigns or sales, there is still content running effortlessly on the feed.
When posting often, we also need to remember to vary the posts (no one likes a spam feed of daily sales and product pictures).
Here are a few types of posts any brand can utilize to add variety to you social media feed:
- Inspirational
- Quotes
- Testimonials
- Product Placement Images
- Staff Pick
- Customer Pick
- Round Up (best of)
- How-to Guides
- Movie Quotes or Trivia
- Featured Customer
- Mix & Match (products)
- Recipes / Lists
- Trend Watch - Now Trending
- Celebrity Compare
- Funny Images or Sayings
- Stats, Charts and Graphs
- Inspiration Board / Mood Board
- Create a Character / Mascot
- # Hashtag Challenges
- Polls
- Behind the Scenes
The more you post with a variety of topics, the more followers. And with more followers, you will find your brand ambassadors that will help drive conversation and engagement.