For those that need to see marketing in the traditional sense of ROI, social media is very easy to analysis. Traditional marketing has been around so long that no one questions the ROI figures that miraculously are associated to a magazine or billboard advertisement. But how can they really measure if the reader or passerbyer actually buys the product? They simply can’t!
The powers of digital are a lot more transparent and less magic… we can measure almost everything when a tight system is in place. You can truly see a ROI in black and white with monthly, daily or even hourly data from across your digital platform. You can track a customer’s journey down to their interactions with the social media page, the time they cruise on your website and which pages they go to, how often they go back to your website as a repeat customer, when they talk about your brand to others online… the list goes on! By following these conversations and relationships between your brand and the customers, you not only get information on ROI but you get information on who they are and how they like to interact online. An invaluable resource when building brand loyalty.