User generated content as a part of web 2.0 has been a focus for many companies in the US and the UK for a number of years now. The developed markets are moving more into Web 3.0 and the semantic web, but here in the UAE we are still very much focused on user generated… Continue reading Visual Customer Testimonials – Who Doesn’t Love Them?
Category: Social Awareness
Content Marketing Strategy – the love child of Social Media and SEO
For a little while now I have been talking to clients (and anyone that will listen really) about how important social media is as part of your content marketing strategy. Unfortunately, a lot of people still view social media in isolation, as it’s the one element of a digital marketing strategy they think they understand… Continue reading Content Marketing Strategy – the love child of Social Media and SEO
Visual Content Marketing – New Kid On The Block? Not really.
Visual content marketing (VCM) came to the fore back in 2012 but has really held it’s place in the spotlight ever since. Now, when you look at digital or internet marketing, there is a huge focus on why visual content works and why you should be using it in your business. For good reason too.… Continue reading Visual Content Marketing – New Kid On The Block? Not really.
68% of marketers plan to increase their blogging in the near future! Well duh!
Those that have been blogging for a while are very familiar with how powerful a platform it can be. It allows you to create content for your consumers and serve it up to them regularly. It also forces the search engines to keep coming back to your site and index your new content. This is… Continue reading 68% of marketers plan to increase their blogging in the near future! Well duh!
Marketing is … Seth Godin
There is no better advice than that above, from one of the most successful men in the digital world – Seth Godin. “Seth Godin may be the ultimate entrepreneur for the Information Age,” Mary Kuntz wrote in Business Week nearly a decade ago. After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one… Continue reading Marketing is … Seth Godin