The reality of 2015 is that for many businesses, social media will have to have a bigger slice of the marketing and advertising budget. Business cannot ignore the fact that many social media sites are gaining popularity with consumers, and its a way to reach out and speak to new and existing customers on a… Continue reading Social Media Marketing Guide #2: Your going to have to pay at some point, so where should you spend and where should you save?
Category: Social 101
Snapchat is evil and should be banned!? How retailers can use this channel in a positive way
Snapchat for retailers Snapchat is evil and should be banned!! This is something we hear a lot about the infamous Snap Chat. I am sure some have read that title and thought, ‘What is Snap Chat?’ and don’t worry you are not alone. Some of you will have heard of it, are retailers and are… Continue reading Snapchat is evil and should be banned!? How retailers can use this channel in a positive way
Social Media Marketing Guide #1: Engagement is key …but are ‘likes’ the best type of engagement.
Engagement … the biggest ‘buzz’ word for social media. We are no longer marketing to our consumers but engaging with them. So what is engagement? Some think that the amount of ‘likes’ on a page or picture is a reflection of engagement. And this is what many digital marketing companies lead their clients to believe.… Continue reading Social Media Marketing Guide #1: Engagement is key …but are ‘likes’ the best type of engagement.
Instagram 101: The 3 second grab
As we learned in the last post, Content Creation 2: The big picture broken down, Instagram is a secondary platform that compliments your primary (usually a website or blog but can be FB). Instagram has increased in popularity worldwide recently, but has been a major player in the Middle East. We love our pictures and… Continue reading Instagram 101: The 3 second grab