What if every person who bought one of your products, was a captive audience for every other product you sell? what if that one time-buy turned that person into a lifelong customer.
With retail shops many people, walk in, love the experience, buy products and leave … and you never get to know their name, status, behaviour, activities. They are possible brand loyalists that you miss to capture.
With digital and social media, the opposite is true. Once they have liked or followed your page, signed up to your news feed, they more than likely will be a lifelong brand loyalist. Part of your tribe.
Many agree that its easier, and more successful to sell to a existing customer, rather than work on acquiring new customers (This applies to established companies only who have a healthy following).
With social media you have existing customers watching every step … take the opportunity to keep them interested, loyal and repeat customers.