When customers shop online, they want multiple options that all lead to convenience according to a report by comScore and UPS. “UPS Pulse of the Online Shopper: A Customer Experience Study”. With a statistic of 84% of online shoppers also using social media sites – its time to tie the two together.
Facebook has tried e-commerce, but it has not gained a lot of momentum as yet. It will come though. Online shoppers still like going to a virtual shop that has a custom experience that emulates the brand.
What online shoppers do use social media for is to keep up to date with trends, knowledge, new products and events, and are always hunting for an insider deal, promotion or discount. Platforms like Twitter, Facebook, Instagram and Pinterest have many helpful tools to get this information to your clients. Keeping your customers loyal and coming back each season, launch or holiday is the most sustainable marketing strategy. Quality relevant content on your platforms on a regular basis will keep customers engaged and listening between these highs, so that you never lose a sale.